Offers and search terms
We select the services to promote and the relevant searches. Negative keywords and geographic limits help reduce visits that do not match your offer.
Nexia Numérique · Mirabel, Quebec
Google Ads and SEM: connect your ads to a clear offer.
A search campaign should lead to a page that answers the visitor’s query. We help you define the ads, landing pages and measurement so you can understand what your advertising spend produces.
Tell us what you need so we can prepare a quote with a clear scope.
Define your campaign before committing the budget
Our SEM service on this page focuses on paid search campaigns. We clarify the offer, service area, budget and enquiry you want to generate. Advertising spend and campaign management fees are specified separately in your proposal.
Ads and landing pages
The ad message should match the landing page. We check that visitors find the service they searched for, the information they need and a clearly presented next step.
Monitoring and adjustments
We review spend, search terms, clicks and confirmed enquiries when reliable tracking is available. Adjustments are based on the observed results and an agreed budget.
A conversion should represent a real action
Before judging a campaign, we check what is being counted. A button click, a successfully submitted enquiry and a qualified lead are different stages. We agree on the main metric and the checks needed to avoid making advertising decisions with misleading numbers.
Explore your next steps
Questions before you get started
Is advertising spend included?
The amount paid to the advertising platform and the management fees are listed separately in your proposal.
Do I need a dedicated landing page?
Not always. An existing page may be suitable if it closely matches the ad and makes it easy to get in touch.
Does paid search replace SEO?
They are different channels. The right combination depends on your goals, your budget and your current visibility.
Let’s talk about your goal.
Share your website, your business and the issue you want to address. Together, we define the work to include in your proposal.
You decide how to move forward with your project.