Content strategy
We define themes such as completed projects, customer questions, services and how your business works. Each piece of content has a purpose and a relevant destination.
Nexia Numérique · Mirabel, Quebec
Social media marketing: content connected to your business.
Your social media presence should explain what you do and give people a reason to take an interest. We organize topics, content and approvals around your services and your customers.
Tell us what you need so we can prepare a quote with a clear scope.
Publish with a clear purpose
We start with the audiences you want to reach and the platforms you already use. You do not need to publish everywhere. The aim is to choose useful topics and a posting schedule your business can sustain.
Content creation and approval
Copy and visuals follow your brand. The content calendar specifies what needs to be provided, who approves each post and when it can be scheduled.
Tracking engagement and enquiries
We distinguish reach, reactions, website visits and enquiries. Feedback on the quality of conversations helps refine topics and formats.
Show your expertise through real examples
An explained project, a clear answer or a walkthrough of your service can help prospects understand your value. We use authorized photos, projects and testimonials you can substantiate. Content stays within what your business actually provides, without invented results.
Questions before you get started
Do I need to be on every social network?
No. We choose platforms based on your customers, the available content and the time you can devote to conversations.
Who responds to messages?
Responsibility for comments and direct messages must be defined in the scope. Scheduling posts does not automatically include managing every conversation.
Is paid social advertising included?
Paid advertising is separate from organic content production. Advertising spend, ad creation and campaign management need to be agreed together.
Let’s talk about your goal.
Share your website, your business and the issue you want to address. Together, we define the work to include in your proposal.
You decide how to move forward with your project.