Audience segmentation
We organize recipients using relevant information such as interests, customer relationships or their stage in the journey. The chosen segments should be easy to understand and maintain.
Nexia Numérique · Mirabel, Quebec
Email marketing: useful messages at the right time.
An email campaign can inform customers, explain an offer or help a contact make a decision. We plan messages and follow-up sequences around the relationship you already have with your recipients.
Tell us what you need so we can prepare a quote with a clear scope.
Start with your audience and the purpose of the email
Before writing, we clarify who the email is for, why it matters to them and what action it invites. We review the source of your contacts, communication permissions and exclusions with you before any campaign is sent.
Email content and landing pages
The subject line, message, visuals and button support one objective. The landing page should continue the email’s promise and provide the information needed to act.
Testing and reporting
We check links, display and personalization fields in a test message. After an approved send, we review clicks, unsubscribes and attributable enquiries where tracking allows.
Automate follow-ups while keeping control
For an automated sequence, we document the trigger, delays, stop conditions and messages. Contacts should not receive a follow-up that is no longer relevant after they reply or take action. Campaigns are prepared for approval before activation, following the agreed process.
Questions before you get started
Can you work with my current email platform?
We review your platform, access and available features before confirming the scope of work.
Do you provide contact lists?
This service works with audiences and contacts you are entitled to communicate with. Their source and permissions need to be checked before a campaign.
What should I measure?
We focus on actions linked to the goal, such as a relevant click, an enquiry or a purchase, where tracking is reliable. Open rates alone do not establish a business result.
Let’s talk about your goal.
Share your website, your business and the issue you want to address. Together, we define the work to include in your proposal.
You decide how to move forward with your project.